I am Nicu – co-founder of Clan of Creators, a creative agency in Bucharest. I have spent the last twelve years building brands and watching people lie to themselves about what a brand actually is.

This blog is where I say the things I cannot put in a client deck. No agency-speak, no easy-money advice, no pretending – just the honest version. Written, not ghostwritten.

Keep hustling, stay humble, follow your dreams.